CurlyWorld & Spiral (x,y,z) — Shey Aponte

CurlyWorld & Spiral (x,y,z)

CurlyWorld is an artisanal line of natural hair care products created by Lorraine Massey. I worked to launch the new product line, plus introduce her luxury salon in Tribeca, Spiral (x,y,z) to key media contacts. I led all press, communications, and events strategy to amplify the brand.

Press

Byrdie

I Tried a Scalp Steam and My Curls Have Never Looked Better

Screen Shot 2021-04-06 at 4.50.11 PM.png — Vogue

Inside the New Tribeca Salon That Caters to Curly Hair

Vogue

55 of the Best Natural Hair Products to Try Now, According to the Pros

Newsweek

What Is the Curly Girl Method? Creator Lorraine Massey Explains All

Screen Shot 2021-04-06 at 4.44.23 PM.png — Boston Globe

Is this the perfect time to go gray? For this expert, quarantine hair care has a ‘silver lining’

HelloGiggles

The 6 biggest hair mistakes people make, according to the creator of the Curly Girl Method

Screen%252BShot%252B2021-03-16%252Bat%252B11.28.47%252BAM.jpg — Marie Claire

How to Plop Your Hair for the Best Curls of Your Life

Screen%2BShot%2B2021-03-16%2Bat%2B1.43.03%2BPM.jpg — Well+Good

3 DIY Scalp Detoxes To Really Clean Your Roots

Photogenics

Ditto