Shey Aponte is a publicist with 8+ years of experience. As the founder of SA Consulting, her goal is to help grow awareness of up-and-coming, dynamic, and innovative brands, assist in building out a strategic approach, establish clear brand messaging, and garner meaningful results. Before starting her own company in 2021, Shey worked at full-service agencies and start-ups like Alison Brod Marketing + Communications, Madwell, RVD Communications, Nutrafol, and IFP Communications, where she honed in on fashion, beauty, and food & beverage press. Throughout her career, Shey has built relationships with a solid network of media journalists and influencers, created thought leadership programs from the ground up, planned media + tastemaker events, and launched products and services to the public.
Shey has worked with and launched brands in the lifestyle, luxury, wellness, beauty, health, fashion, food, and beverage space, including Nutrafol, Victoria’s Secret, Thomas Ashbourne, Photogenics, Daniella Samper, Love+Chew, Ghetto Gastro, Sauces by Jrk!, Le Moné, Home Dough, Freestyle Snacks, CurlyWorld, IMAGO-A, Deta Knits, TALEA Beer Co., and ZO Skin Health.
